I know its an almost hard-to-resist deal, but I am certainly seeing more and more professional scam websites that seek to give your brain a test when purchasing your Nikon gears online. To add onto that, they engages Google Adsense to locate you, giving surfers a seemingly more credible air when you click on them. In addition, some of this sites even gives their site some low credibility validation links from cheap web hosts around the world.
One such site is [syndeck]. Check it out! They only demand non-insured wire transfers for each purchase. Implying that you won't be seeing your money again once performed. Simple ops pivoted to appeal to greedy buyers.
Be cool, use your judgment and you should be fine.