I call this a paradigm shift in the consulting field but you could well be looking at the future of photography. Do pardon me as I am still baffled by what this product actually is; a video camera or a camera or both.
Critics bowed down to their product range, ingenuity and sense of humility from this more advanced form of image capturing. It kinda remind me of the NERF gun I bought for the boys - fully modular modules configurable in a lego format to adapt to your shooting needs.
I leave it to your imagination.
Check it out [here]