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Thursday, April 23, 2009

Official - Nikon Overtaken Canon in Market Share in 2008!


Nikon has announced that it is now the UK's leading manufacturer of DSLRs.

Speaking at the UK launch of the company's flagship D3X camera, the company boasted of a prosperous year, which has seen Nikon's DSLR sales growth expand by 333 per cent, compared 2004/05 figures.

The official announcement is that Nikon is "number one for share by volume in the UK, Europe, USA and Japan on 1st December 2008."

The impressive figure of 333 per cent is mainly due to Nikon in recent years getting aggressive in the DSLR market, making sure that everyone from first-time DSLR buyers to high-end professionals have the option to buy a Nikon-branded camera. This includes the recently launched Nikon D3X.

In my opinion, Nikon must have done something right for a change...

Read full story [here]